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Business Advertising

Business Advertising

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1 Papp, William J. 1010 Sales & Promotion Ideas for Printers
Chappaqua, N.Y. Hardscrabble Press 1977 Trade Paperback Fair Narrow 8vo - over 7" - 9" Tall 
171 pages. 1010 ideas. A decent collection of ideas for promoting your printing business. Covers are lightly soiled. Two inch stain of the front cover. 
Price: 8.50 USD
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2 Leonard, Donald E. A Pragmatic Guide to Marketing
Dubuque, Iowa, U.S.A. Kendall Hunt Pub Co 1990 0840363710 / 9780840363718 Trade Paperback Fair 8vo - over 7" - 9" Tall, 251 Pages 
Light moisture damage to the foredge of the first few pages, light damp stain to rear corner. Edge wear and cover creases and indentations. Sparse highlights and some marginalia. 
Price: 18.95 USD
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3 Shaw, Robert; Stone, Merlin Database Marketing Strategy and Implementation
New York, NY, U.S.A. John Wiley & Sons, Incorporated 1990 0471623458 / 9780471623458 Hard Cover Very Good  Good 4to - over 9" - 12" tall 
Dj has 1 inch edge tear, and spine sunned.  
Price: 8.31 USD
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4 Franklin, Linda C. Display and Publicity Ideas for Libraries
Jefferson, North Carolina, U.S.A. McFarland & Co Inc Pub 1985 0899501680 / 9780899501680 Trade Paperback Fair  Ex-Library 8vo - over 7" - 9" tall 
All the typical library markings. Some tape for reinforcement, light edge wear, light edge soil, and light rubs.  
Price: 3.75 USD
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5 Sachs, Laura Do-It-Yourself Marketing for the Professional Practice
Engelwood Cliffs, New Jersey Prentice Hall 1986 0132162016 / 9780132162012 Trade Paperback Good  8vo - over 7" - 9" tall 
Good tips for promoting your professional business.  
Price: 5.22 USD
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6 Sumner, G. Lynn How I Learned The Secrets Of Success In Advertising
New York, N. Y. Prentice Hall 1952 First Edition Hard Cover Very Good No Jacket 8vo - over 7" - 9" Tall, 246 Pages 
Advertising biography, history and classic by a premier expert in the field, married to Mary Brooks Picken. Light edge wear with very slight fraying at the corners. Bottom tips very lightly bumped. Very light cover rubs and scratches. 
Price: 71.25 USD
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7 Sroge, Maxwell How to Create Successful Catalogs
Lincolnwood, Il. NTC Business Books 1985 0942674081 / 9780942674088 Hard Cover Very Good  Good 4to - over 9" - 12" tall 
For those inclined to do real paper catalogs who do not believe the internet is God. DJ has some edge wear and a small edge tear.  
Price: 9.45 USD
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8 Brigham, Nancy How to Do Leaflets, Newsletters & Newspapers
Detroit, MI PEP Publishers 1991 096290676X / 9780962906763 Trade Paperback Good 4to - over 9" - 12" Tall, 176 Pages 
Cover creases, one fairly intense. 
Price: 4.70 USD
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9 Lodmell, Gary L. Network Marketing: Pathway to Personal and Financial Freedom
Phoenix, Az. American International Marketing 1992 2nd Edition Trade Paperback Good 8vo - over 7" - 9" tall McGuire, Maureen Inscribed By the Author on the Back of Front Cover
Highlights on less than 10 pages. 
Price: 14.15 USD
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10 Michaels, Nancy; Karpowicz, Debbi J. Off-The-Wall Marketing Ideas: Jump-Start Your Sales Without Busting Your Budget
Holbrook, MA Adams Media Corp 1999 1580622054 / 9781580622059 Trade Paperback Very Good  8vo - over 7" - 9" tall 

Price: 5.22 USD
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11 The Saturday Evening Post; Koppers Co. Pittsburgh ... People ...and the Big Surprise
New York, N. Y. Saturday Evening Post Hard Cover Fair No Jacket 8vo - over 7" - 9" Tall, 16 Pages 
Promotional piece describing the success of an ad campaign by Koppers Co., of Pittsburgh in the Saturday Evening Post. Not dated and difficult to estimate. Post 30's to 50's. Spine toned and somewhat soiled, light cover soil otherwise. Light edge wear. Interior clean and tight. Front cover has a corner cover crease and is slightly bent. 
Price: 19.00 USD
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12 Editors of Advertising Age Procter and Gamble: The House That Ivory Built
Lincolnwood, Illinois, U.S.A. Natl Textbook Co Trade 1988 0844231657 / 9780844231655 First Edition Hard Cover Good  Good + 8vo - over 7" - 9" tall 
Two pages highlighted, otherwise very good. Former owner's name in ink on the ffep.  
Price: 6.60 USD
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13 Clip Away Retail Advertising Designs
U.S.A. Design Press 1991 0830638407 / 9780830638406 Trade Paperback Good 4to - over 9" - 12" Tall, 207 Pages 
Clip art for designing your own ads. Edge wear and edge nicks, light cover creases. 
Price: 8.50 USD
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14 Quinn, Gerard The Clip Art Book: A Compilation of More Than 5,000 Illustrations and Designs
New York, New York, U.S.A. Crescent Books 1994 0517017733 / 9780517017739 Reprint Hard Cover, Cloth Very Good Very Good 4to - over 9" - 12" Tall, 383 Pages 
Clean, straight and tight. Light surface scratches and indentations. Graphic resource. 
Price: 23.70 USD
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15 Misner, Ivan R. Ph.D. The World's Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing
Austin, Texas, U.S.A. Bard & Stephen 1994 1885167040 / 9781885167040 Trade Paperback Good +  8vo - over 7" - 9" Tall, 223 Pages 
Good concise information on word of mouth, and networking, an invaluable tool for expanding your business. Light cover creases.  
Price: 5.22 USD
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16 Chambers, Wicke; Asher, Spring TV PR: How to Promote Yourself, Your Product, Your Service, or Your Organization on Television
Westminster, Maryland, U.S.A. Prima Publishing 1987 0914629565 / 9780914629566 Hard Cover Very Good Good 8vo - over 7" - 9" tall 
Dj has four small edge tears. 
Price: 4.70 USD
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17 Walther, George R. Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers
New York, N. Y. McGraw-Hill 1994 0070680477 / 9780070680470 Hard Cover Very Good  Very Good 8vo - over 7" - 9" tall 

Price: 5.65 USD
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18 Bayan, Richard Words That $ell (Sell): A Thesaurus to Help Promote Your Products, Services, and Ideas
Westbury, N. Y. Caddylak Pub/Asher-Gallant Press 1984 0872801500 / 9780872801509 Trade Paperback Good 8vo - over 7" - 9" tall 
A handy tool for writing ad copy. Light shelf wear. 
Price: 5.65 USD
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